![]() Springster is Girl Effect’s global digital brand that equips girls with the knowledge and confidence they need to navigate the complex world in which they live- powering them to make choices that change their lives. Recent examples include GAVI (The Vaccine Alliance), Bill and Melinda Gates Foundation, Facebook, UNICEF, the Children’s Investment Fund Foundation (CIFF), Vodafone Foundation, Australia’s Department of Foreign Affairs and Trade (DFAT), Nutrition International, and United States Agency for International Development (USAID). Our work is supported and funded by a wide range of people and organizations, from governments and philanthropists to NGOs and corporates. We help girls change their lives by tackling social, cultural and gender norms – leveraging digital technologies to create change through creative content that engages and entertains audiences - designed to change and shift attitudes, knowledge and behaviours in tangible, measurable ways. We use multiple touchpoints for branded story-telling and participation that millions of girls, and boys, love and interact with - from apps that build skills to TV dramas that explore vital issues to magazines written and distributed by girls. We use our in-depth understanding of girls' real needs so that they are enabled to make choices about their health, education, and economic future. Started by the Nike Foundation in 2004, we’re now an independent organization working from nine global locations in more than 50 countries where girls are marginalized and vulnerable, focused on Africa and Asia. ![]() ![]() We’re a global creative non-profit combining expertise in media, mobile, brand and international development, a unique mix of skills we use to solve global problems in a new way. ![]() Terms of Reference: South Africa Chatbot Copywriter ![]()
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